When a UK-based door manufacturing company approached us, they had a familiar problem: their digital presence didn't match the quality of their products. They had an outdated website, no product catalogue, inconsistent branding, and relied entirely on word-of-mouth referrals. Here's how we transformed their entire digital operation.
The Challenge
The client needed everything — and needed it all to feel cohesive. Their sales team was using hand-drawn sketches to show products. Their admin team tracked orders on spreadsheets. Their marketing consisted of an occasional LinkedIn post. They didn't just need a website; they needed a complete digital transformation that would modernise every customer touchpoint.
What We Delivered
Brand Identity and Print Materials
We started with the foundation — a refreshed logo, comprehensive brand guidelines, and a new colour system that worked across digital and print. Then we produced a complete product catalogue, individual product datasheets for their entire range, trade show banners, business cards, and company letterheads.
AI-Generated Product Imagery
Professional product photography for a door manufacturer's full range would cost tens of thousands of euros and take weeks to organise. Instead, we used AI image generation to create photorealistic lifestyle shots showing their doors in various room settings — at a fraction of the cost and turnaround time.
Video Production
We produced factory walkthrough videos, product installation guides, and promotional content for social media. The video content humanised the brand and gave their sales team powerful tools for client presentations.
Custom Stock and Project Management Platform
The most transformative deliverable was a custom-built stock management and project tracking system. This replaced their spreadsheet-based workflow with a purpose-built platform where they could track inventory levels, manage orders from enquiry to delivery, and generate reports for management review. The system reduced order processing time by 60% and eliminated stock discrepancy issues.
The Results
- Professional brand presence across all touchpoints — digital and print
- Complete product catalogue used by the sales team to close deals faster
- 60% reduction in order processing time through the custom management system
- Consistent flow of social media content driving inbound enquiries
- All delivered by one team under a single subscription — no agency coordination
Why One Team Made the Difference
This project spanned five disciplines: brand design, print production, AI imagery, video, and software development. With a traditional approach, the client would have coordinated with a design agency, a videographer, a software house, and a printing company. Each would have their own timelines, brand interpretations, and communication channels.
With Flex Tech Design, everything was handled by one cohesive team. Brand guidelines created by our designers were immediately applied by our developers. AI imagery generated for the catalogue was repurposed for social media. The video team had direct access to all brand assets. Zero hand-offs, zero inconsistencies, zero coordination overhead.
This is the kind of comprehensive digital partnership that our Full-Stack and Enterprise plans are designed for. If your business needs more than just 'a website' or 'some graphics,' we might be the right fit.