Insights & Ideas

The Flex Tech Design Blog

Practical insights on design, development, marketing, and building a digital presence that drives growth — written for SMB founders, marketers, and operators.

All Articles

Development

Next.js vs. WordPress in 2026: Which Is Right for Your Business?

A practical comparison of the two most popular web platforms, from performance and SEO to cost of ownership and scalability. We help you pick the right foundation for your project.

8 min read
Workflow

How to Write a Creative Brief That Actually Works

A bad brief leads to bad work — and wasted time. Here's our framework for writing briefs that get you better results on the first round, whether you're working with an internal team or an external partner.

5 min read
Marketing

Local SEO: The Free Marketing Channel Most SMBs Ignore

Your Google Business Profile could be generating 20-50 leads per month — if you optimise it properly. We cover the exact steps to dominate local search in your area.

10 min read
Case Study

From Brochures to SaaS: How We Built a Complete Digital Suite for a Manufacturing Client

A behind-the-scenes look at how we delivered brochures, catalogues, video content, AI imagery, stock management systems, and a full project management platform — all for one client.

12 min read
Video

Motion Graphics vs. Live-Action Video: Which Should Your Brand Invest In?

Both have their place, but choosing the wrong format can waste your budget. We compare cost, production time, versatility, and effectiveness for different business goals.

6 min read
Development

5 Automation Workflows That Save Our Clients 10+ Hours Per Week

From automated order notifications to CRM updates and social media scheduling, these are the most impactful workflows we've set up for our subscription clients.

7 min read
Design

Brand Consistency Across Channels: Why It Matters More Than You Think

Inconsistent branding makes your business look smaller and less trustworthy. Here's how to maintain a cohesive identity across your website, social media, print materials, and email campaigns.

8 min read
Business

The Full-Stack Advantage: Why One Team Beats Three Agencies

Coordinating between a design agency, a dev shop, and a marketing firm creates friction, delays, and inconsistency. We explain why the unified team model produces better outcomes.

6 min read
Marketing

How AI Is Changing Product Photography for E-Commerce

AI-generated product images are becoming indistinguishable from professional photography. We explore how e-commerce businesses can leverage AI to cut costs and speed up campaigns.

7 min read

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