Branding Services
Create a powerful brand identity that captures your vision, connects with your audience, and positions you for long-term success. From strategy to visual identity, we deliver everything you need to stand out.
Branding We Deliver
Tech Startup Identity
Complete brand system including logo, guidelines, and collateral for a SaaS platform
E-Commerce Rebrand
Full visual identity overhaul with packaging and digital brand kit
Corporate Brand Evolution
Modern refresh preserving brand equity while updating for digital-first presence
Why Choose Flex Tech Design
Complete Brand Package
Logo, guidelines, collateral — everything you need in one engagement
Brand Guidelines Included
Comprehensive documentation for consistent brand application
Multi-Format Delivery
Print, web, and source files — you own everything
What's Included
Perfect For
New Business Launch
Complete brand identity from scratch — logo, guidelines, and all collateral to launch with confidence
Rebranding & Refresh
Evolve your brand for modern markets while preserving existing brand equity and recognition
Brand Consistency
Unified visual identity and guidelines to ensure consistent application across all touchpoints
Mergers & Acquisitions
Unified brand identity that brings together multiple companies under one cohesive visual system
Market Repositioning
Strategic rebrand to target new audiences or shift market perception
Digital Transformation
Update traditional brands for digital-first presence with responsive assets and guidelines
Our Branding Process
Discovery & Strategy
We start with a discovery workshop to understand your business, values, target audience, and competitive landscape. This informs the strategic foundation for your brand.
Concept Development
We create mood boards and initial concepts exploring visual directions, color palettes, typography, and imagery styles for your review and feedback.
Design & Refinement
Based on your feedback, we develop the full brand identity including logo variations, color system, typography, and supporting visual elements.
Guidelines & Delivery
We compile comprehensive brand guidelines and deliver all assets in multiple formats, ensuring your team can apply the brand consistently.
“Flex Tech Design created a brand identity that perfectly captured our vision. The comprehensive guidelines made it easy for our team to apply the brand consistently across all channels. The process was collaborative and the final result exceeded our expectations.”
Sarah Chen
Founder & CEO, TechStart Labs
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Frequently Asked Questions
How long does a full brand identity take?
A complete brand identity typically takes 2-4 weeks, depending on complexity and revision rounds. Simple logo projects can be completed in 1 week. We provide a detailed timeline during our initial consultation and keep you updated throughout the process.
What files and deliverables do I receive?
You receive all native source files (AI, EPS, PDF) plus web-ready formats (PNG, SVG, JPG) in multiple sizes. Brand guidelines are provided as PDF and editable documents. All collateral files (business cards, letterhead, social templates) are included in native and print-ready formats. You own 100% of all assets.
Do you help with brand strategy and positioning?
Yes! Our process begins with discovery and strategy. We help define your brand positioning, target audience personas, competitive differentiation, messaging framework, brand voice, and value proposition — all documented in your brand strategy deliverables.
What's included in brand guidelines?
Comprehensive brand guidelines include: logo usage rules and clear space, color specifications (HEX, RGB, CMYK, Pantone), typography hierarchy and usage, imagery style guide, iconography, do's and don'ts, and application examples across digital and print materials.
Can you work with our existing brand elements?
Absolutely. We can evolve existing brands while preserving equity, refresh outdated elements, or build upon established visual foundations. We'll assess what's working and what needs updating during discovery.
How many logo concepts do you present?
We typically present 3-5 distinct logo concepts based on the strategic direction. After feedback, we refine the chosen direction through unlimited revisions until you're completely satisfied with the final result.
Ready to Build Your Brand?
Let's create a brand identity that captures your vision, connects with your audience, and positions you for success.