Guides & Playbooks
Practical, no-fluff resources to help growing businesses make smarter decisions about design, development, and marketing.
Featured Guides
In-House vs. Agency vs. Subscription: The Real Cost Comparison
A detailed breakdown of the true cost of hiring in-house employees, working with traditional agencies, and using a subscription-based team like Flex Tech Design. Includes hidden costs most companies overlook.
The SMB Digital Transformation Playbook
A step-by-step guide for businesses with 5-50 employees to modernize their digital presence. Covers website, branding, marketing, and automation in a practical, phased approach.
Website Launch Checklist for Growing Businesses
46 essential items to check before launching your website. Covers design, development, SEO, performance, security, and post-launch monitoring.
More Guides
Brand Identity Checklist: Everything Your Business Needs
From logo and colour palette to brand voice and messaging framework — everything you need to build a cohesive brand identity that resonates with your target audience.
How to Brief a Creative Team (and Get Better Results, Faster)
Learn how to write effective creative briefs that save time, reduce revision cycles, and produce better outcomes. Includes templates for design, development, and marketing briefs.
SEO Strategy for SMBs: A Practical Guide
No jargon, no fluff. A practical SEO guide tailored for small and medium-sized businesses. Covers keyword research, on-page SEO, local SEO, and content strategy with real examples.
Construction & Manufacturing Digital Guide
Industry-specific playbook for construction and manufacturing companies looking to modernize their digital presence. Covers website design, product catalogues, safety apps, and tender presentations.
E-Commerce Playbook: From Setup to Scale
Everything you need to launch and grow an e-commerce store. Covers platform selection, product photography, store design, payment processing, and marketing campaigns.
GDPR Compliance Checklist for Your Website
A practical checklist for ensuring your website meets GDPR requirements. Covers cookie consent, privacy policy, data collection, user rights, and third-party integrations.
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